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Auto Repair SEO That Cares

In SEO work, we use the term keywords.  These are the words and phrases people use when they go on Google to search for auto repair services.  Phrases like “cheap oil change” or “Honda transmission repair”. Some in the SEO … Continued

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You Don’t Have to be a Commodity

Ponder this idea: Services are only commodities if you treat them that way.  It’s very easy for auto repair services to feel like a commodity.  You do brakes, transmissions…oil changes.  So who doesn’t?   The competition is all the same. … Continued

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A Mechanic I Can Trust

Can I trust your auto repair business? Are you on page one of search so I get the sense your credible and established? Is your ad copy clear?  Does it give me the sense you can solve my problem? When … Continued

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What’s Your Save the Day Story?

Have you ever wondered why certain salespeople just manage to close more deals, or how certain products seem to market themselves? How do they do it?  What do they tap into?  How do they influence people so effectively? There are … Continued

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Know Your Auto Marketing Zones

There are two pitfalls you want to avoid when you plan and market your auto repair business. The first is to, in a moment of weakness, take on work that’s out of your focus zone.  You specialize in transmissions, but … Continued

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What Have You Done for Me Lately?

Your only as good as your last service. There is one unavoidable way that your auto service marketing never ends:  every time you deal with a new customer, you’re marketing to get their services again next time. This means everyone … Continued

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